Welcome to my blog! Recently I started sending my boss a lot of e-mails. Actually, I’ve started sending everyone a lot of e-mails. These e-mails have been by and large about the rapidly changing environment of digital television. I’m excited, and I just can’t hide it.
Technically we’re all watching digital television. The signals we see on our traditional, home TVs come in digital. If you have an older TV, like I did when I lived in Nashville, you probably had to get a digital converter box that transformed your incoming digital signal into an analog one that your TV could read. Now newer TVs tend to have “smart” features that allow you to access the web directly and of course take in the digital signal directly from the cable, sometimes even in HD.
There are a growing number of high quality programs available on traditional TV; this is where the industry is strongest. In recent years there has been awareness that people are no longer sitting home at 8:00 on a Thursday night to watch their show, and more importantly, the industry is finally starting to surrender to it! With the advent of DVR and on-demand features, it is increasingly easier to watch more of your favorite shows at any time. There is also increasingly better programming on-demand at any time on the internet. Some of this is from Production Companies and some from independent content creators. That’s where we are now, and advertisers are truly looking for the next greatest internet program to sponsor and get their products tied into.
There are now a handful of programs bringing in millions of production dollars, to be broadcast only (or at least mainly) on the internet. In this blog I would like to share internet programming news, television news, and anything related that I find interesting. Please feel free to e-mail me if you have any tips or would like to speak with me about your corner of internet programming.
Thanks and Enjoy!