A lot of the panels at this year’s NATPE conference were about the evolving nature of online video distribution. Here are the tips given at the panel Programming YouTube and Cable Channels: Not as Different as You Think:
- Content is king.
- Get started and be consistent. RedBull started 5 years ago and recently 8 million people watched a live stream. Didn’t happen overnight. Start now and in 2 years you’ll thank yourself.
- Regularly scheduled content builds an audience over time.
- If you want to keep up with technology, don’t sleep.
- It’s all about having a direct relationship with the audience.