As Deadline.com reports, YouTube has opened a production space for their top content creators in LA. It has all the famous amenities of Google as well as all the standard production necessities: green screen, edit space, sound booths and crafty.
This Financial Times article really says it all (so I won’t). Let’s just say the 11-year lease is a safe investment. YouTube takes it’s content seriously and knows that the production value has to be maintained at the highest levels to truly compete with any traditional broadcast. This will allow their top moneymakers to do it while maintaining their independence, and thereby creating truly new work.
If you’re curious about the space but don’t like to read, here’s a video that shows it off along with YouTube talent The Fine Bros.