Today’s Cynopsis had an interesting link to a study from Ernst and Young about the future of television and multiplatform content. It was right on in terms of what viewers are looking for and confident that advertisers and broadcasters will adjust accordingly.

It highlights six insights and this was the one that struck closest to the “content is king” theme that is mentioned at every digital conference on earth.

Content producers will also have more time for character and story development because the need to rehash previous episodes will be eliminated due to the ability of viewers to readily watch and re-watch previous episodes on demand.

Here’s the article:
EY’s Future if Television

Posted using Tinydesk blog app


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