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In celebration of the simultaneous season premiere and finale of “The Unbreakable Kimmy Schmidt, Netflix has seen fit to “Kimmify” the environment in which you can choose your next accidental television binge.  (Or on purpose.)

Screenshot of Netflix showing small tiles of shows like Anthony Bourdain Parts Unknown, Psych and Nurse Jackie. Large tall photos in the same width below are the Netflix originals, The Unbreakable Kimmy Schmidt, The Ranch, Trailer Park Boys, Love, and Pee-Wee's Big Holiday.

The result:

Netflix, Kimmified: The banner is purple, the usual red background replaced with a nice hot pink. 90's Barbie colors for The Unbreakable Kimmy Schmidt rollout on Netflix, April 2016.

A magic wand for a pointer* and a 1992 Barbie’s Dreamhouse for a netflix environment.

*It isn’t possible to capture the trail of stars in a screenshot… I guess that’s what makes it magic.

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